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Initiative «No tobacco ads for children and young adults»

General information
Official title	Volksinitiative «Ja zum Schutz der Kinder und Jugendlichen vor Tabakwerbung (Kinder und Jugendliche ohne Tabakwerbung)»
Voting day	13.02.2022
Voting result	Accepted (56.65% Yes votes and 15.0 out of 23 votes of the Cantons)
Vote Nº	652
Legal form	Popular initiative
Policy area	Social policy > Health > Addictive substances Social policy > Social groups > Children and young people Economy > Economic policy > Competition policy
Brief description by Swissvotes	PDF (in German)
Description by Année Politique Suisse	Link (in German / French)
Text subject to vote	PDF (in German)
Official Chronology	Link (in German)

Collection of signatures
Initiators	Organisationen der Ärzt:innenschaft, Apotheker:innen, Schweizerische Gesundheitsligen-Konferenz (u.a. Krebs- und Lungenliga) sowie Schweizerische Arbeitsgemeinschaft der Jugendverbände
Preliminary examination	PDF (in German)
Signatures	109,969
Time used to collect signatures	541 days
Success	PDF (in German)

Pre-parliamentary phase
Federal Council dispatch	PDF (in German)

Parliamentary phase
Item Nº	20.068
Parliamentary debate	PDF / Link (in German / French)
Duration of proceedings	401 days
Parliament's position	Reject
Position of the National Council	Reject (88 Yes, 101 No)
Position of the Council of States	Reject (14 Yes, 29 No)

Public campaign
Official explanatory brochure	PDF (in German)
Position of the Federal Council	Reject
Online information by the federal authorities	Link Federal Council Link federal office
Explainer video by easyvote	Link (in German)
Explanatory brochure by easyvote	PDF (in German)
Campaign websites	Campaign for a Yes Link
Recommendations by parties	Yes EDU EVP GLP GPS PdA SD SPS No FDP Mitte SVP
Electoral share of 'yes' camp	42.0% (Details)
Recommendations by others	Yes VPOD FMH MFE (Verband Haus- und Kinderärzte Schweiz) Verband Schweizerischer Assistenz- und Oberärztinnen und -ärzte VSAO Arbeitsgemeinschaft der Jugendverbände (SAJV) Krebsliga Lungenliga Blaues Kreuz Patientenorganisation SPO Berufsverband der Kinderärzt:innen Berufsverband der Pflegefachleute SBK Apotheker:innenverband pharmaSuisse Schweizer Drogistenverband Dachverband Lehrerinnen und Lehrer Schweiz (LCH) Stiftung für Konsumentenschutz Eidgenössische Kommission für Kinder- und Jugendfragen Swiss Olympic Piratenpartei ML-CSP FR No eco SBV SGV Verleger:innenverband «Schweizer Medien» Schweizerisches Konsumentenforum Vereinigung des schweizerischen Tabakwarenhandels Vereinigung Schweizer Weinhandel Schweizer Werbe-Auftraggeberverband (SWA) Verband Tankstellenshops Schweiz Verts'libéraux du Jura bernois
Deviating party sections	Yes CSP VSo CVP OW CVP UR JM FR JM OW JM SO JM UR Mitte-Fr CH Mitte BS Mitte GE Mitte GL Mitte SO Mitte SZ Mitte TG Mitte UR Mitte VD Mitte VSr Free vote Mitte NE Mitte NW
Number of adverts in print media	622
Percentage of adverts for a 'yes'	24%
Analysis of the advertising campaign by Année Politique	PDF (in German)
Media coverage: number of articles	213
Media coverage: tonality	18 (predominantly positive)
Media coverage: fög analysis	PDF / Link (in German)
Documents from the campaign	Display the list of documents
Graphical campaign material for a No	Link eMuseum.ch ×

Vote
Voting result	Accepted
People	Accepted (56.65% Yes votes)
Cantons	Accepted (15.0 Yes, 8.0 No) Rejected AI AR LU NW OW SG SZ TG UR ZG Accepted AG BE BL BS FR GE GL GR JU NE SH SO TI VD VS ZH
Turnout	44.24%
Decree on voting result	PDF (in German)
Result by canton, district and municipality	Excel (in German)
Overview of voting result by the Federal Chancellery	Link (in German)
Interactive map by the Swiss Federal Statistical Office	Display the map

Post-vote polls
Full analysis of VOX post-vote poll results	PDF (in German)
Dataset of the VOX poll	CSV
Codebook for the VOX poll	Excel (in German)
Results of the LeeWas post-vote poll	PDF (in German)